Exploring a future with
sustainable architecture + energy + food
Creating 2030 is my personal site where I blog and tweet about pragmatic green ideas that can change the world. By day, I am a marketer at a Bay Area technology company in the renewable energy field. Outside of work, my passion for green architecture, smart building technology and sustainable agriculture spills into most of what I do, from how I spend my money to what I eat. My biggest obsession is with green technologies that change how buildings and their occupants use energy and water.
I started my career as a journalist and am the author of two non-fiction books published by John Wiley & Sons. After a diverse career ranging from consulting to Fortune 500 companies to helping start ups, I recently returned to school to do a Masters of Science in Sustainable Design, where my studies included green building design, energy and water efficiency strategies, and designing for deconstruction.
I also hold a Masters of Business Administration from UCLA, was a management consultant with McKinsey & Company where my clients were primarily energy companies, and started the corporate team in the Washington DC office of Ketchum, where my team provided services to the energy, real estate, financial and technology sectors.
Why "Creating 2030"?
2030. It's more than a year... It's a challenge. It's a promise to the next generation.
In the world of architecture, 2030 has been chosen as the year that the designers and architects of the world aim to build carbon-free. Their goal: net-zero buildings--buildings that produce as much energy as they consume. Is it a big goal? Yes, but not big enough. I believe that the goal should be expanded to net-zero water, and zero-waste.
I'm passionate about the tools and technologies which enable a net-zero life--a life with businesses, homes, cars and lifestyles that produce as much energy as they consume.
2030. It's a long way off, but it's not out of view. The challenges that we face in healing the planet will take time, but if we start now, we may just get there by 2030.
If hindsight is 2020, the vision of the future is 2030.